Shraddhanvita.
Available for select consulting & leadership roles

SEO Expert & AI-Driven Content Strategist helping brands grow organically.

I'm Shraddhanvita Tiwari — a senior content, SEO and GEO leader with 8+ years scaling organic growth across SaaS, healthcare, B2B and travel. I blend technical SEO, editorial strategy and AI automation to ship measurable, compounding growth.

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Years in SEO
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Organic growth
0M+
Traffic delivered
Shraddhanvita Tiwari — SEO Expert & Content Strategist

Shraddhanvita Tiwari

Bangalore, India · Working globally

AI + SEO native
About

Eight years turning search intent into measurable growth.

I've led content, SEO and ASO across MakeMyTrip's redBus, Holidayme and TripHobo — building editorial systems, scaling international organic traffic and now operationalising AI for search.

I treat SEO as a product: research-led, instrumented, and shipped with the rigour of an engineering team. The goal is never just rankings — it's compounding pipeline.

AI + GEO native

Optimizing for ChatGPT, Gemini and AI Overviews via structured data, entity coverage and agent training.

Editorial systems

Briefs, calendars, governance and QA frameworks that scale content without losing brand voice.

Technical SEO

Site architecture, crawl health, Core Web Vitals and schema — the unglamorous work that compounds.

Full-funnel content

Mapping intent to format — from product pages and pSEO to whitepapers that close enterprise deals.

Cross-functional

Partnering with product, design, sales and analytics — turning insight into revenue, not just rankings.

Growth, not vanity

Built for traffic that converts. Tracked, reported and tied to business outcomes.

Skills

A modern SEO stack, end to end.

From keyword research and technical audits to AI agent training and GEO — the full toolkit a senior SEO leader brings to a growth org.

Strategy

SEO Strategy96%
Technical SEO92%
Content Marketing95%
On-page SEO94%
Keyword Research95%

AI & Automation

GEO / AI Search Optimization90%
AI Tools & Automation88%

Growth

CRO80%
Email Marketing78%
Local SEO85%
Link Building86%

Analytics

Google Analytics90%
Search Console92%
Reporting & Analytics90%

Tools

SEMrush92%
Ahrefs90%
WordPress88%
Experience

Eight years. Four teams. Compounding impact.

Apr 2025 — Present

Lean Summits Solutions

Lead — Content & SEO Strategy
Lead
  • Drove content, GEO and SEO strategy across healthcare, logistics, B2B and SaaS — delivering 1,200% organic growth.
  • Built editorial calendars and messaging frameworks aligning campaigns with business goals.
  • Managed writers, sales, editors and SEO specialists to ship a consistent brand voice.
  • Optimized AI automation workflows, improving agent accuracy by 30% through backend data updates.
  • Launched blogs and whitepapers that established domain authority in healthcare tech and logistics.
Jan 2020 — Apr 2025

redBus · MakeMyTrip Group

Assistant Manager — Digital Marketing
SPOT Award · Trailblazer 2021, 2023
  • Led SEO, GEO and App growth for Vietnam, Malaysia and Indonesia — delivering 3M+ traffic uplift in a single quarter.
  • Streamlined content workflows (research → briefing → optimization), cutting turnaround time by 25%.
  • Produced high-converting landing pages and blogs, boosting engagement by 20%.
  • Partnered with analytics teams to optimize strategies using performance insights.
Feb 2019 — Dec 2019

Holidayme

Digital Marketing Executive
  • Executed SEO, social and email campaigns, increasing leads by 15%.
  • Edited and optimized website/blog content to improve rankings and retention.
Aug 2017 — Jan 2019

TripHobo

Content Strategist
  • Directed blog and content strategy, driving a 35% lift in organic traffic.
  • Produced SEO-driven travel guides, improving keyword rankings by 40%.
Selected Work

Case studies in compounding growth.

A snapshot of recent SEO, GEO and AI automation engagements — the problem, the play, the impact.

Healthcare SaaS

Vitalis

Problem
Vitalis needed authority in a high-trust medical category dominated by legacy publishers.
Strategy
Built a pillar–cluster architecture around symptoms, treatments and clinician intent, layered with E-E-A-T signals.
SEO
Schema markup (MedicalCondition, FAQPage), internal linking refactor, GEO optimization for AI Overviews.
+820% organic sessions in 7 months
Featured in 40+ AI Overview answers
12 commercial keywords on page 1
SEMrushAhrefsGSCSurferGPT
Logistics · AI

Haulin.ai

Problem
A new AI logistics product with zero domain authority entering a saturated B2B market.
Strategy
Defined ICP-led content pillars, product-led SEO landing pages, and an AI agent knowledge base for conversational search.
SEO
Programmatic SEO for lane/route pages, technical migration, structured data for SoftwareApplication and Service.
From 0 → 65K monthly organic visits
300+ indexed pSEO pages
30% lift in AI agent accuracy
WordPressAhrefsClaudeClickUpMiro
B2B Consulting

Multi-vertical B2B Portfolio

Problem
Multi-domain B2B portfolio with fragmented messaging and inconsistent publishing cadence.
Strategy
Unified editorial system, brand voice guidelines, and a quarterly thought-leadership calendar tied to sales motions.
SEO
Domain consolidation, topical maps, link-building partnerships, and GEO audits across 4 verticals.
1,200% organic growth across portfolio
Whitepapers cited by industry analysts
Sales-qualified leads +3x
SEMrushGA4SlackCanvaGPT
Travel · Mobility

redBus International

Problem
Scaling organic and app discovery across Vietnam, Malaysia and Indonesia simultaneously.
Strategy
Localised content engines per market, ASO experiments, and route/city pSEO at scale.
SEO
Hreflang architecture, on-page localisation, app store metadata, and SERP feature targeting.
3M+ traffic in a single quarter
Trailblazer Award 2021 & 2023
25% faster content cycle
GAGSCAhrefsApp AnnieNotion
GEO · Automation

AI Agent Optimization

Problem
Conversational agents were hallucinating product info and missing high-intent queries.
Strategy
Mapped agent prompts to entity knowledge graph and retrained on cleaned, citation-rich backend data.
SEO
Schema + structured data feeds, retrieval-augmented content blocks, and AI search query mining.
+30% agent answer accuracy
+22% containment rate
Cited in Gemini and ChatGPT answers
GPTClaudeGeminiCustom RAG
Cross-vertical

Organic Growth Playbooks

Problem
Repeatable growth motions were missing across portfolio teams.
Strategy
Codified 12 SEO and content playbooks — from pSEO launches to AI-assisted brief workflows.
SEO
Brief templates, technical QA checklists, internal-link governance and KPI dashboards.
Adopted by 4 teams
25% faster execution
Higher first-publish quality
NotionClickUpLookerGPT
Case Studies

The problem, the play, the measurable outcome.

Four deep-dive engagements across B2B SaaS, marketplaces, international travel and AI search.

Case Study 01B2B SaaS · Performance Content
Fleet Mobility SaaS · Runzheimer / Car Data Solutions

How SEO & persona-led content tripled B2B demos for Runzheimer

Performance marketing and content strategy that surfaced niche compliance use cases — and made a legacy SaaS brand impossible to miss in organic search.

The Problem
  • Invisible on compliance queries
    High-value IRS mileage reimbursement keywords were dominated by generic tax sites. Runzheimer — the product that actually qualified to answer them — didn't rank at all.
  • Paid spend was misfired
    Ad budgets targeted broad "fleet management" keywords with weak buyer intent, inflating CAC without reaching the finance leads and fleet managers who actually sign contracts.
  • No ROI narrative for buyers
    Prospects arriving at the site couldn't quickly answer "how much does this save us?" — sales cycles stalled without proof assets to carry the conversation forward.
How We Resolved It
  1. 01
    Compliance-first keyword architecture
    Mapped the full IRS mileage reimbursement search cluster — from informational ("what is the IRS mileage rate") to bottom-funnel ("IRS mileage reimbursement software"). Built dedicated landing pages and pillar content for each stage, establishing topical authority where competitors couldn't follow.
  2. 02
    Persona-split paid creative
    Developed two distinct ad tracks: fleet managers (operational pain — GPS accuracy, driver compliance, admin burden) and finance leads (ROI narrative — mileage savings vs. car allowance, IRS audit protection). Each persona saw messaging tuned to their trigger, not a generic fleet pitch.
  3. 03
    Product ROI asset library
    Built ROI calculators and one-pagers — mileage reimbursement savings model (FAVR vs. flat-rate vs. actual cost), IRS compliance checklist, fleet cost comparison tool. Assets pulled double duty: SEO landing page anchors and sales enablement during the demo cycle.
Demo Growth
3×
B2B qualified demos
CAC Reduction
27%
Lower acquisition cost
Organic Rank
#1
"IRS mileage reimbursement software"
Case Study 02Marketplace · GEO & AI Search
Freight & Vehicle Transport Marketplace · uship.com

How uship.com built a 30M+ monthly AI audience by making content LLMs want to cite

A content architecture that turned service pages into the most-cited source in auto transport — appearing across Google AI Overview, AI Mode, Gemini, and ChatGPT simultaneously.

The Problem
  • No GEO strategy
    The site had strong traditional SEO signals but zero deliberate optimization for how LLMs select and cite sources. As AI platforms became primary answer engines for shipping questions, uship had no presence in those responses.
  • Content too generic for AI citation
    Existing pages described services but lacked the structured cost data, process steps, and factual specificity that AI platforms prefer to cite. Competitors with more precise content were winning citation slots uship should have owned.
  • Massive unclaimed topic surface
    With 69K+ topic opportunities and 174K+ source opportunities unaddressed, uship's content only scratched the surface of the AI-visible addressable market — leaving vehicle subcategories, freight types, and geographic queries uncontested.
How We Resolved It
  1. 01
    Rebuilt service pages for AI citation
    Redesigned core service pages — vehicles, LTL freight, cost estimators — to include structured cost ranges, step-by-step process breakdowns, and FAQ-style answers to the exact questions AI platforms are asked. Pages like /vehicles/shipping-a-car-to-another-state/ now appear in 229 AI prompts monthly because they answer the question the way an LLM wants to quote it.
  2. 02
    Category expansion into high-volume adjacents
    Prioritized content expansion into vehicle subcategories with outsized AI volume: motorcycle shipping (12.79K AI volume), pallet logistics (18.94K AI volume), ATV/UTV transport, and farm equipment — areas competitors hadn't saturated. Each new content cluster was built to earn AI citation across all four major platforms, not just Google.
  3. 03
    Cross-platform GEO tracking & optimization
    Implemented Semrush AI Visibility monitoring across Google AI Overview, AI Mode, Gemini, and ChatGPT to track citations by platform. This revealed that AI Mode and ChatGPT cite uship's pages at nearly equal rates (813 vs. 660 cited pages) — insight that shaped which content formats to double down on, and which source opportunities competitors were winning but uship could take.
AI Visibility
59
All platforms · /100
AI Audience
30.6M
Monthly, ↑ 1.32M
AI Overview Score
83
Highest platform
Total Citations
5.92K
Across all LLMs
Case Study 03Travel · Local SEO · International
Digital Mobility · ASE · Women × Vietnam

How local citations, quality backlinks & typhoon-aware content put redBus Vietnam in the top 3 for every major bus keyword

A six-month organic growth programme that captured 15,03,000+ monthly searches — and built genuine trust in a market where weather disruption is a recurring reality for travellers.

The Problem
  • Zero domain authority in a competitive local market
    redBus Vietnam launched into a market already served by entrenched local operators with years of local SEO equity. The brand had strong recognition in India but near-zero organic presence in Vietnam's search landscape.
  • High-volume keywords dominated by local incumbents
    The top 5 bus operator keywords alone accounted for over 15,00,000 monthly searches. All top-3 positions were held by Vietnamese-language sites with deep citation networks and local link profiles.
  • No content strategy for seasonal disruption
    Vietnam's typhoon and flood seasons cause widespread bus cancellations and route changes. Customers were searching for real-time updates but landing on generic booking pages with no safety or disruption information — a clear gap that no competitor was filling.
How We Resolved It
  1. 01
    Local citation architecture
    Built a structured local citation programme across Vietnamese business directories, transport aggregators, and regional travel platforms. Prioritised citation consistency (NAP accuracy) and relevance over volume — targeting high-authority Vietnamese-language properties that Google's local algorithm weighted most for this market.
  2. 02
    Quality-first backlink building
    Pursued a deliberately narrow link acquisition strategy: 20 high-authority placements over 6 months, exclusively from Vietnamese travel media, transport news outlets, and tourism boards. Every link was contextual and editorially earned — no directories, no exchanges. Domain authority per link averaged 3× higher than the competitor benchmark.
  3. 03
    Weather-aware content as a trust signal
    Created a dedicated content hub around typhoon and flood-season bus travel — covering route disruptions, refund policies, safety protocols, and real-time update guidance by region. This earned genuine, informational reach, real natural-press pickups, and differentiated redBus as the only operator with travel-first disruption content. Each page also functioned as a long-tail keyword cluster targeting seasonal search spikes.
  4. 04
    Localised on-page assets
    Rewrote core operator and route pages with Vietnamese-language keyword integration, structured schema markup for transport routes, and FAQ sections addressing the most-searched concerns around bus reliability, luggage policies, and cancellation terms specific to the Vietnamese market.
Positions held
Top 3
Across all major operator keywords
Monthly search volume
15L+
Captured across head keywords
Organic traffic growth
280%
Within the following quarter
Timeline · Top-3 rankings achieved within 6 months of site launch · 6 mo.
Case Study 04AI Search · GEO · Programmatic Content
Auto Transport · Car Shipping · Haulin.ai

How scraping Reddit pain points built Haulin.ai into the most-cited car shipping resource across AI platforms

A content strategy rooted in real customer anxiety — not keyword volume — that drove 120% AI-referred traffic growth in two months by making Haulin.ai the answer LLMs want to quote.

The Problem
  • AI platforms were answering car shipping questions without Haulin.ai
    ChatGPT, Perplexity, and Google AI Overviews were handling thousands of car shipping queries daily. Haulin.ai had strong SEO fundamentals but appeared in almost none of the AI-generated responses — the product wasn't structured as a citable source.
  • Content was platform-centric, not customer-centric
    Existing pages explained what Haulin.ai does. They didn't answer the questions real customers are actually afraid of — broker scams, auction damage, seasonal pricing spikes, hidden fees, insurance gaps — the things people were asking on Reddit at 11pm before booking.
  • Competitors were winning AI citations with structured specificity
    Pages with cost breakdowns, step-by-step processes, defined terminology, and verifiable data were consistently cited by AI platforms. Haulin.ai's narrative content had none of that factual scaffolding.
How We Resolved It
  1. 01
    Reddit scraping for real customer pain intelligence
    Scraped r/AutoTransport, r/Cars, regional car shipping threads, and r/RealEstate relocation discussions to extract the raw, unfiltered questions real customers ask before, during, and after booking. Identified 6 dominant anxiety clusters: broker legitimacy, auction vehicle damage, seasonal price volatility, open vs. enclosed tradeoffs, insurance coverage gaps, and jargon confusion. These became the content brief.
  2. 02
    Launching customer-centric content verticals
    Built five distinct content clusters mapped to shipping cost guides with real price ranges by route and season; auction vehicle transport pages covering inspection, condition reporting, and liability; market freight with real-life capacity data; broker frameworks helping customers evaluate brokers; and a terminology glossary defining 40+ industry terms. Each page was structured with headers, data tables, and FAQ blocks — the exact format AI platforms cite from.
  3. 03
    AI citation monitoring and iteration
    Implemented Semrush AI Visibility tracking alongside manual prompt testing across ChatGPT, Perplexity, and Google AI Overviews using the exact queries scraped from Reddit. Tracked which pages earned citations, which formats were preferred, and which competitor pages were outperforming on specific query types — then iterated on structure and specificity within weeks, not months.
  4. 04
    Structured data for AI citation grade
    Added HowTo, FAQ, and Article schema to every new content page. Reworked all cost data, process steps, and definitions into a scannable format (numbered lists, defined terms, tables with headers) rather than embedded in prose — directly addressing the structural gap that was preventing AI platforms from extracting and citing content.
AI-referred traffic growth
120%
In 2 months
Content verticals
5
Launched from Reddit insights
AI citations
3×
Within the tracked content
Terminology terms indexed
40+
Across AI tools
Timeline · 120% AI traffic growth achieved within 2 months of content launch · 2 mo.
By the numbers

A track record built on measurable outcomes.

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Years of experience
0+
SEO projects delivered
0%
Organic traffic growth
0+
Clients & brands handled
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Content campaigns shipped
0M+
Quarterly traffic uplift
Tools & Stack

The daily kit.

Ahrefs
SEMrush
Google Analytics
Search Console
WordPress
Canva
ClickUp
Slack
GPT
Claude
Gemini
Miro
GTMetrix
Surfer
Notion
Looker
Ahrefs
SEMrush
Google Analytics
Search Console
WordPress
Canva
ClickUp
Slack
GPT
Claude
Gemini
Miro
GTMetrix
Surfer
Notion
Looker
Education
PGDBM — Digital Marketing
NMIMS · 2020–2022
Education
MA — English
Nagpur University · 2010–2012
Education
PGCTE — Linguistics
EFL University · 2013–2014
Testimonials

What collaborators say.

"Shraddhanvita rebuilt our entire SEO operation. Within six months we were ranking for keywords we'd given up on — and she made it feel calm and structured the whole way."
Do
Director of Marketing
Healthcare SaaS
"One of the sharpest content strategists I've worked with. She thinks like a product manager and writes like an editor. Rare combination."
PL
Product Lead
redBus · MakeMyTrip
"Our AI agent went from 'mostly wrong' to 'production-ready' under her playbook. The GEO work alone was worth the engagement."
F
Founder
Logistics AI startup
"She built the editorial system our team still runs on. Brand voice, briefs, governance — all of it. Massive multiplier."
SC
Senior Content Manager
B2B Consulting
Insights

Notes from the frontier of search.

Subscribe →
GEO

Optimising for AI Overviews without losing classic SEO

Coming soon8 min read
Automation

Building an AI agent your sales team actually trusts

Coming soon6 min read
Content

The pillar–cluster model, rebuilt for 2026 search intent

Coming soon10 min read
Contact

Let's build your next growth chapter.

Whether it's a senior in-house role, a fractional SEO partnership, or a focused GEO + AI engagement — I'd love to hear what you're working on.

shraddhanvita@yahoo.inlinkedin.com/in/shraddhanvita-tiwari
Bangalore, India · Working globally
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